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Get the Workforce AI Edge, powered by Visier

In 2024, I directed the creative strategy and execution for Visier’s campaign unveiling its repositioning as an AI-first company. This initiative showcased Visier's mission to harness AI to deliver a Workforce AI Edge—unifying and activating people and work data across organizations to better understand employees, optimize their work, and drive measurable business outcomes.

This high-impact launch included billboards (featured prominently in Times Square, Boston, and San Francisco), a brand takeover of the Las Vegas Airport, event design, social media, paid digital campaigns, email outreach, supporting blog content, and short and long form videos.

Through innovative design, strategic messaging, and data-driven storytelling, this campaign solidified Visier’s leadership in shaping the future of work powered by AI.

Highlights below.